Jean-Éric Pelet*   IAE de Nantes, LEMNA Université de Nantes, Nantes, France *Corresponding author: je.pelet@gmail.com Basma Taieb Léonard de Vinci Pôle Universitaire Research Center La Défense, France   * Faculty member at the Business Science Institute Imagine an online store where the salesperson calls you by your first name, answers your questions in real time, gets the community laughing about a product, and creates an atmosphere of collective discovery. This isn't the future, it's the...

Doctor Jean Koudjokjoum Tchangai DBA Dakar n°5 (Sénégal)   Introduction   In developing countries, access to bank financing for small and medium-sized enterprises (SMEs) remains a major challenge. These difficulties are largely explained by pronounced information asymmetries and by structural constraints that characterize the relationships between SMEs and financial institutions. In this context, analyzing financing decisions from the bankers’ perspective appears essential to understanding...

Pierre-Jean Benghozi * Emeritus Research Director, CNRS Professor at École Polytechnique (IP Paris) *Member of the faculty of the Business Science Institute Introduction: Professional sports, an industry in transition In management sciences, certain topics spontaneously appear more legitimate and interesting than others. No one is surprised to see theses devoted to the automotive, energy, health, public organizations, and even cultural industries. However, there is very little research and...