Yves Pigneur
Professor, Lausanne University
DBA Honoris Causa, Business Science Institute
In an ever-changing world, where innovation and reinvention have become corporate imperatives, the Doctorate of Business Administration (DBA) is an indispensable tool for managers wishing to become invincible.
The essence of a business model
A business model describes how an organization creates, delivers and captures value. The Business Model Canvas provides a visual representation of this structure, making it easy to design and test new models agilely and efficiently. For Pigneur, the importance of a robust business model cannot be underestimated in an environment where innovation is crucial.
The Importance of Continuous Reinvention
One of the pillars of success in today's business world is the ability to constantly reinvent one's business model. Innovation is not limited to products or services; it must also apply to the business model. Companies must be ready to pivot quickly in response to market changes and new opportunities. The DBA gives managers the tools and perspectives they need to navigate this complexity and stay competitive.
Interdisciplinary collaboration and corporate culture
Innovation thrives in an environment where interdisciplinary collaboration is encouraged. Success often depends on the ability of teams to work together, share ideas and develop creative solutions. An open corporate culture and a willingness to take risks are essential to fostering this collaboration. The DBA teaches managers how to create and maintain such a culture.
Digital Transformation and Business Model Adaptation
Digital technologies are transforming the way companies interact with customers, manage operations and create value. Adopting these technologies and rethinking business models accordingly is crucial. The DBA prepares managers to understand and integrate these transformations, enabling them to stay at the forefront of innovation.
Sustainability and adaptability
The ability to innovate and adapt the business model is essential to a company's longevity. Using tools such as the Business Model Canvas enables strategies to be visualized, tested and continuously improved. This proactive approach enables companies to remain agile and ready to seize emerging opportunities. The DBA offers training through research, where the quality of the research question and the course of study are paramount.
The DBA: A Strategic Transformation Process
The process leading up to the DBA makes it a unique strategic learning experience. It provides managers and decision-makers with practical methods for operating in a complex and radically changing business environment. This research-based training helps managers to develop actionable solutions, in collaboration with research professors.
Conclusion
Becoming an invincible manager in today's business world requires a combination of strategic skills, innovation and interdisciplinary collaboration. The DBA, with its unique approach to training through research, prepares managers to meet these challenges. By integrating the principles of the Business Model Canvas and adopting a culture of continuous innovation, managers can not only survive, but thrive in an ever-changing business environment.
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